Everyone who attempts SEO for the first time has one goal – get your site to rank on Google. A Google ranking can drive thousands or even millions of views to your site, and for businesses, that’s a huge amount of potential customers. However, SEO isn’t exactly a piece of cake, and you may not necessarily know where to start if you haven’t done it before. Try these tips before you hire a professional – you may be able to improve your rankings right away and save yourself money in the process.
Get your site indexed with Google.
If your site hasn’t been indexed with Google, it’s going to be really hard for anyone to find it, because sites that aren’t indexed just won’t show up in rankings. You can check this by typing in ‘site:’ followed immediately by your URL. If no results come up, you’re not indexed. To fix this, all you have to do is go to the Google Search Console and change your index status. This tool was created specifically by Google to help make sites easier to find.
Use quality links.
The more specific and keyword oriented a link is, the more likely that Google will take notice of it and rank your site more highly in search results. Relevant links are incredibly important to the success of any website, so go through and change every ‘click here’ to a specific keyword.
Start tracking your keywords.
There are many tools that can help you do this, or you can do manual searches and just expand the page size. Once you know what your rankings are for certain keywords, you’ll be able to determine which are the most effective and which ones you need to improve on, which gives you something very constructive to work with. It also gives you a good idea of where you stand relative to your competitors.
Publish new content regularly.
This is probably the most important thing you can do to improve your search engine rankings. Google loves sites that are always updating and adding new things, and keeping your site current will also just naturally attract readers to want to come back. This also shows the search engine that your site is relevant to the given topic. Additionally, you’ll want to make sure that all of your content is great quality and that it can stand with your competitors, because that’s how you’ll get the initial clicks that will then turn into a broader audience.