6 Tips to Create Effective and Selling Ads

Advertisements are the keys to many e-marketing strategies. Every ad you place has to be unique and interesting, otherwise, it could be a waste of money. If you as a business owner are completely new to marketing, it would be a good idea to find the best digital agency in Cardiff to do it for you. But you can try to create an interesting ad yourself. You just have to know a few things.

Things Every Ad Should Contain

  • Your brand name and logo.
    This is the most important part. Why would anyone want an ad without their personalized logo on it? If you don’t have a logo yet, turn to marketing agencies Cardiff to help you create it. Your reputation starts with a brand name.
  • Call to action.
    Good ads make people DO things. That is why they usually include an obvious call to action on them. Might seem like a cheap trick, but it works.
  • Explanation or additional info.
    If your company is named after your grandfather, it’s a nice tradition, but it doesn’t tell your clients anything. Make sure you include what you do/specialize in.
  • Contact information.
    Another crucial thing for the majority of ads. If you’re creating a banner with a product that will take your client to that product’s page, you don’t need anything else. But if you are advertising your services, you could try to include your contact number.

Tips for Creating Working Ads

    1. Be unique.
      Every SEO agency in Cardiff knows that there is no reason to create an ad promoting the same product your competitor promotes. Even if you think that your ad is better or more creative. Try to find a product your local competitors either don’t have or don’t promote.
    2. Leave some space on a banner.
      When you’re creating an ad, make sure you don’t use up every inch of the space provided. Your task is to make your ad appealing, so you can look at the examples of the most successful companies. Even if they are informative, they are usually quite minimalistic too.
  1. Offer a solution with your product.
    Your ad should move people and nothing moves more than a promise. Tell what your business does, promise your client a solution to their problem.
  2. Don’t play with fonts.
    Seriously, don’t. The majority of professional companies involved in digital marketing Cardiff will tell you to use simple, easy-to-read fonts for your ads. Boring? At least it is not annoying.
  3. Give people a reason to buy as quickly as possible.
    Ads that make people think: “yes, I would need that” are bad ads. You want your leads to get a strong desire to buy here and now, as quick as possible. The larger the gap between that desire and an actual action is, the lower the chance that your lead will turn into a client is. Sounds bad, but that’s exactly what marketing is here for.
  4. Include a review.
    This is not for everyone, but it is a working tool. Include a quote or a part of a review of your previous customer on your ad. Even a new to sales online marketing freelancer knows that reviews have power.

It’s not that hard to create a good ad even if you are a beginner. If you are still doubting yourself, check out different popular ad samples online. There you will see that if you follow a few general tips, you won’t miss.

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