Seven Reasons Why SEO Is Not An Optional Extra For Your Business

It is nearly 2018, but even in an international city like Cardiff, it is still surprising how many bosses and small business owners think that they cannot afford to pay for SEO services.

So we have compiled a list of seven urgent reasons that your Cardiff based enterprise needs digital marketing now, like at no other time!

SEVENTY PERCENT OF LINKS CLICKED ARE SEO

Seven out of ten links that are clicked on from a search engine, are organic and SEO results and not the paid for ads on Google.

So, as you can see already, if you neglect the results that SEO can yield for your company based in Cardiff, you are going to be losing out big time to your more SEO savvy competitors.

93% OF INTERNET USERS START WITH A SEARCH ENGINE

Nearly everyone (93% of internet users) will begin their search for a term or a product by typing that search term name into Google or a similar search engine.

This means unless your website is being ranked highly by Google, then your chances of a sale to that customer are as good as zero.

SEO STILL BEATS SOCIAL MEDIA FOR RESULTS

Even in this day and age of social media frenzy, it is still to the search engines that your customers and clients will automatically turn, when they want to make a purchase.

Mostly, people are not going to start looking on Facebook or Twitter for recommendations of a plumber or other local tradespeople.

So, if you are a sparky in Wales, you need SEO company Cardiff more than you need social media advertising.

Yes, it might be still useful to take out a Facebook ad for your local business, but SEO beats social media in terms of results by 300%.

SEO MATTERS MOST OF ALL FOR LOCAL BUSINESSES

It is still the case, sadly, that a lot of local business owners do not realise the power of what local SEO can do for them.

Say for example you run a florist in Cardiff. Can you then afford not to have your business name rank highly for florists in Cardiff when it comes to SEO?

SEO OUTPERFORMS PRINT MARKETING MASSIVELY AT LOCAL LEVEL

Sometimes, these small business owners will say that they are focusing instead on local advertising for their companies.

What they fail to appreciate is that utilising Cardiff focused digital marketing for their business is local advertising. It is every bit as relevant as, for example, doing a leaflet drop is.

In fact, it is a lot more productive in terms of results than traditional marketing strategies are.

The rates of leads that close successfully from SEO rank at a rate of 14.6%, compared with only 1.7% for more traditional print methods, such as leaflets and other direct mailshots.

YOUR BUSINESS NEEDS TO BE MOBILE FRIENDLY TO ATTRACT LOCAL SEO

61% of people searching for a local business are more likely to use your business if your website loads properly on a mobile device.

Therefore, your website not only needs to load and operate well on a conventional laptop or desktop computer, but it is vital that it performs just as well from a mobile phone or tablet.

OVER SEVENTY FIVE PERCENT OF LOCAL SEARCHES LEAD TO A SALE

Statistics have continually proved that when people conduct a local search for either a business or a product, in more than three quarters of occasions, it results in a sale.

This shows that customers are actively searching for businesses in your area and are ready to spend their money with your enterprise.

By not promoting your site to the search engines, you are simply handing custom to your rivals – can you really afford to do that?

Visit Us On TwitterVisit Us On FacebookVisit Us On Google PlusVisit Us On PinterestVisit Us On YoutubeVisit Us On Linkedin